TBWA\ is a leading international advertising agency. Their London office was tasked by sports giant Adidas to come up with a very unique marketing idea for the launch of a new football boot - the Predator Instinct.
The campaign they developed was stunning and futuristic - a living video game. TBWA\ required a coloured surface to allow football boots to run, twist and turn on whilst being chased by storm troopers firing lasers at targets on the new Adidas Predator boots. Definitely not the usual brief!
Our solution was to install the Playrite Matchwinner high performance surface in 3 colours – yellow, black and red - together with impact absorbing Shockpad underlay. In all we installed over 1700m2 of material in one night.